Guide
Boutique hotel or chain: how amenity needs differ
The products may be similar, but the decisions are different. Here is how to think about them.
Boutique: distinctiveness
A single property can create a signature scent and a custom look that matches its personality. Smaller volumes make sampling and changes quick.
Chain: consistency
A group needs the same standard at every site, a clear approval process and dependable reorders.
Both: a good brief
Whatever your size, a clear written brief about guests, style and budget saves time.
Growing from one to many
Choose a supplier who can scale with you, and agree the standard early so new sites match from day one.
Looking for supply? See Hotels & resorts or request samples.