Private label
Your own amenity line, made for you.
For hotel groups, wellness brands and operators who want a collection that carries their name from fragrance to carton.
Who it is for
A line that is yours alone.
If you want more than a customised label, private label gives you a collection created around your brand: your fragrance, your packaging and your standards, produced and supplied on a schedule you can plan around.
- Hotel groups and resort brands
- Wellness, spa and fitness brands
- Airlines, lounges and travel brands
- Corporate and gifting programmes
What we handle
Six things off your plate.
Fragrance direction
A scent developed around your brand and agreed with you before production.
Product direction
The range, formats and sizes that suit your spaces.
Bottles and caps
Shapes, colours and finishes chosen with you.
Labels and cartons
Artwork matched to your brand and approved by you.
Filling and packing
Your range produced and packed to the approved standard.
Supply and reorders
Delivery on a schedule, with straightforward reorders.
The process
From brief to delivery.
Brief
Share your brand, spaces and goals.
Direction
We propose scent and packaging directions.
Samples
You review and refine physical samples.
Approval
Confirm the final range and artwork.
Supply
Production, delivery and reorders.
Questions
Good to know.
Is private label different from bespoke?
Bespoke tailors a scent, packaging and format for your space. Private label goes further: a full collection created around your brand, supplied for every site you run.
Do I own the fragrance and packaging designs?
Tell us what exclusivity you need. We will agree ownership and exclusivity before development begins.
What do I need to start?
A short brief: your brand, the spaces you serve, the products you want and a rough idea of quantities. We take it from there.
Can you supply multiple sites and countries?
Yes. We set one standard so every site receives the same scent, look and quality. Tell us your countries and timing.
Ready to brief us?
Tell us about your brand and spaces. We will confirm quantities, lead times and next steps.
Start a private-label enquiry